The Infina story marks the journey of a few friends coming up with a wild idea and the determination to go after what they believed in. Against all odds, they have seen their dream come true. Travelers, adventure seekers and big-dreamers, it’s when coming back from a journey along the Silk Road that they started entertaining the idea to create their own vodka. Not longer after the seed planted in their imagination, it began to blossom and bloom.
Whilst travelling back in Italy, they visited an local family distillery. Located in Piedmont, where some of the best quality of wheat and purest spring water were sourced. This distillery was specialized in the art of making the highest quality wheat and starch derived products.
They mixed the pure ethanol with the fresh, unfiltered and unadulterated Alp mountain spring water to create a clean, sweet and crisp vodka. The friends then got reunited with one common goal and aspiration – to create and distribute a premium lifestyle vodka. But more than this, they wanted to create a platform from which fresh, up-and-coming, talented young artists could be showcased and celebrated. Regardless of whether it was; musicians, artists, dancers, mixologists, designers or even film-makers, the focus wouldn’t be on the art-form but the talent and the attitude.
A girl, a lost bet, determination, ingenuity and fearlessness make up so much of what Infina Vodka is today. They wanted Infina to be about so much more than vodka. Even the logo and branding itself were envisaged to represent this concept. Infinite possibilities, one choice.
Our very own mixologist extraordinaire – Max has been shaking, stirring, splashing and crashing his way towards the perfect Infina Vodka cocktail ever since his first sip – and we’re certainly not complaining!
The first taste of something new
Infina Vodka infused with crushed Vanilla pods, add a couple of drops of Angostura bitters, shake and pour over frozen Pink-Lemonade ice cubes
A good cocktail is like a beautiful woman – mysterious, enchanting and more often than not, a little surprising!
Certainly the most respectable member of the gang, we’re still not quite sure why Jenny’s hangs out with us! Always dressed to perfection and the epitome of style and grace, but don’t let her appearance fool you, she definitely knows how to let her hair down when the timings right.
Art, design, high-fashion, creativity
Infina Vodka, soda and a splash of lime
Everything has beauty, but not everyone can see it
We’ve all got a friend like Pablo – the first one out to a party and the last one back, but always inexplicably upbeat, chirpy and fresh. Everyone’s go-to guy for a good night out, as well as a hilarious morning after.
Rooftop drinks and tapas followed by dancing and shots!
Widely acknowledged brains behind the operation, if Charles hasn’t got his head buried in a spreadsheet or marketing document, he’s likely out brainstorming the next big alcopop-energy-drink crossover… watch this space.”
Entrepreneurship, creativity and innovation, ice hockey, Canada!
Beijing Brute – Infina Vodka, Apple cider, Ginger beer, Fresh Ginger and Cinnamon
All it takes to run a successful business is the three golden P’s – ‘Perfectly precise, planification!